Volvo retail graphics programme
An instore graphic refresh and display system
Along with the project to refresh and rationalise store planning dealerships across the UK are undergoing a wholesale graphic revitalisation. The programme comprises all new imagery drawn from the most up-to-date brand assets, specific image and message selections developed by Meda to reflect the functions of each point of the customer journey, plus a new tension-fabric frame and interchangeable overlay. So far 20 sites are in planning after a four-site pilot. In addition, Meda also created 110 individual artworks for the new V40 launch, creating artwork a week ahead of the installation teams as they installed through last October.