Dealership Marketing Handbook.
The first in a series of dealership guidelines to support the brand with retail best practice.
Commissioned in late in 2012, this Handbook is the first in a comprehensive series Meda are developing as a component of the Volvo experience strategy. The Dealership Marketing Handbook is part primer, part resource guide and part best-practice for all dealership marketeers, covering everything from commissioning a radio campaign, developing good press and public relations, through to accessing the assets required for representing the Volvo brand to the highest standards.