Fairline - A powerful retail concept, built to fit
Retail consultancy, retail design and project management
Fairline manufactures luxury powerboats – from cruisers to motor yachts – and has over 50 dealerships worldwide. We were asked to create a unique retail concept to support Fairline’s products – conveying its key values of quality and craftsmanship consistently across its dealerships. Following the successful launch of the pilot showroom in Fort Lauderdale, Florida, the retail concept will be extended to other dealerships.