Hamleys - Extending a famous brand's reach.
Masterplanning, franchising, store design, identity and packaging.
Working with the world's most famous toy store, Meda's team collaborated with the retailer on a range of projects over several years, beginning with a masterplanning exercise for the Regent Street store, the development of the franchise model and format design, redrawing the famous signature script, through to signage and own-brand packaging.